To chronicle the chaotic new reality of our times, Robert Safian at FastCompany recently published an article which identified speed, chaos, and uncertainty as defining qualities of business in the twenty-first century. Some—Safian identifies them as “Generation Flux”—have survived and even thrived in the new economic climate by adopting a mindset that “embraces instability, that tolerates—and even enjoys—recalibrating careers, business models, and assumptions.”
In the spirit of GenFlux, we decided to interview some of the “fluxers” here at Knewton. Earlier installments of our series focused on design, data visualization, marketing, and product management. This post will feature Multimedia Producer and long-time Knewtonian, Ian Parker whose past and current work includes teaching, computer science, and film and television production.
My role has definitely evolved since we’ve hired more people and pivoted to platform and college readiness. I’m still doing similar work, but there’s a much bigger video pipeline. We went from creating hundreds of GMAT videos to thousands of readiness videos. It’s exciting to think of all the students who are learning through these videos. It feels good to be a part of that.
From there I worked as an in-house editor and web/TV producer in London and Los Angeles for a couple of years, but it wasn’t very rewarding. So I headed to NY to do the freelance thing for a bit. Around that time, Knewton software engineer Ashley Miller gave me a call. She brought me in to meet the team, and when Jose gave me the pitch and mission, I was totally sold. That was three and a half years ago. So, to answer your question, I’ve always seen myself working in tech, but I actually didn’t hear the term ‘edtech’ until joining Knewton, and it was the sweetest thing I ever heard.
Here at Knewton, Robbie Mitchell, the Indiana Jones of the marketing team, is famous for saying “I work here to improve the past version of myself.” I completely agree with that. Looking back at my education, I can see that if concepts were presented in a slightly more creative or interactive way, I could’ve been more empowered at a younger age. I think media literacy gives people more opportunities to explore that creativity and interaction, and it could play a huge role in empowering the next generation.
One of the first videos we made was a live-action remake of a Brat Pack mashup video on YouTube set to the song Lisztomania by Phoenix. Today, our video has over 350,000 views on YouTube, and people from 45 different cities worldwide have made their own remixes of it. The remix guru, Lawrence Lessig, even mentioned the call-and-response phenomena in his TED Talk! Probably my favorite thing to happen out of that though was getting interviewed by a 4th grade class in Kansas about the making of the video.
I’m always learning new things, applying them to Knewton and vice versa. Since then, I’ve never had a shortage of fun side projects to keep me on my toes.